# Unfunnel

> Unfunnel is an API-first, AI-native landing page and quiz funnel builder for paid ads: build, publish and measure mobile funnels in the editor, through the REST API, or from Claude and other AI agents through its MCP server, with every lead tied to the ad that produced it and server-side Conversions API tracking built in.

Unfunnel is built to be driven by software as much as by people. Everything the app can do to a funnel is in the public REST API, and the same operations are tools on a remote MCP server, so an AI agent can draft a landing page from a sentence, preview it on a phone, publish it to a link or a custom domain, and read back leads and cost per lead by ad.

Key facts:

- MCP server: https://unfunnel.io/api/mcp (Streamable HTTP). Sign in with OAuth, no key to paste. Works with Claude (web, desktop, Claude Code) as a custom connector and with any MCP client that supports remote servers. Included on every plan, Free too.
- REST API: https://unfunnel.io/api/v1, authenticated with `Authorization: Bearer <API key or OAuth token>`. API keys are on Growth and up.
- OpenAPI 3.1 description: https://unfunnel.io/openapi.json
- A funnel is one JSON document (pages made of blocks). Write it directly, start from a template, or let the API's AI draft it from a prompt and a website.
- Tracking: every conversion fires from the browser pixel and from the server (Meta Conversions API, Google Ads Data Manager, ChatGPT Ads) under one shared event id, so it counts once and survives ad blockers.
- Every lead carries its campaign, ad set and ad ids and UTMs, so reports show cost per lead by creative.
- Leads are unlimited on every plan. 7-day trial on paid plans.

## Docs

- [API reference](https://unfunnel.io/docs/api.md): authentication, rate limits, every endpoint, webhooks, recipes, and connecting Claude over MCP
- [The funnel document](https://unfunnel.io/docs/funnel-document.md): how to write a funnel by hand: pages, blocks, theme, routing, scoring, tracking settings
- [OpenAPI](https://unfunnel.io/openapi.json): the REST API as OpenAPI 3.1, including the funnel document's JSON Schema
- [Use Unfunnel in Claude](https://unfunnel.io/claude): connect the MCP server in about a minute, with example prompts

## Product

- [Features](https://unfunnel.io/features): quiz funnels, booking, lead scoring, CRM webhooks
- [Tracking](https://unfunnel.io/tracking): Pixel plus Conversions API with deduplication, ad attribution
- [Pricing](https://unfunnel.io/pricing): plans and limits
- [FAQ](https://unfunnel.io/faq): plain answers about building, tracking, integrations, domains and billing
- [Templates](https://unfunnel.io/try): the template gallery

## Plans

- Free (free): For trying your first funnel on real traffic.
- Launch ($49 a month): For the operator running their own offers.
- Growth ($129 a month): For teams buying media every day.
- Agency ($299 a month): For shops running funnels for clients.
- Enterprise (from $799 a month): For brands and networks at volume.

## Optional

- [Full text for language models](https://unfunnel.io/llms-full.txt): this file, the FAQ and both docs in one file
- [AI disclosure](https://unfunnel.io/ai): what Unfunnel's AI drafts and which provider it uses
- [Privacy](https://unfunnel.io/privacy)
- [Terms](https://unfunnel.io/terms)