Start free. Pay when the funnel is working
One funnel is free for good. Upgrade for your own domain, more funnels, a team or your clients, for less than one wasted day of ad spend.
- Free plan, for good
- No card to start
- 7-day trial on paid plans
- Cancel any time
Free
For trying your first funnel on real traffic.
Free forever, no card
- funnel
- 1
- funnel
- leads
- ∞
- leads
- seat
- 1
- seat
Includes
- AI to build your first funnel
- Build funnels from Claude (MCP connector)
- Unfunnel subdomain, link chosen for you
- Unfunnel badge on your funnel
Launch
For the operator running their own offers.
7-day free trial on your first paid plan, then monthly
- funnels
- 3
- funnels
- leads
- ∞
- leads
- seat
- 1
- seat
Everything in Free, plus
- Custom domain, or pick your own Unfunnel link
- Unfunnel badge removed
- AI drafts and edits your funnels (from your first payment; the trial includes AI for one funnel)
- Meta Conversions API with deduplication
- Webhooks: send leads to GoHighLevel, Zapier, Make or your CRM
Growth
For teams buying media every day.
7-day free trial on your first paid plan, then monthly
- funnels
- ∞
- funnels
- leads
- ∞
- leads
- seats
- 3
- seats
Everything in Launch, plus
- Unlimited live funnels
- API keys: build and publish funnels from your own code
- Brand kit: upload your own fonts
- Roles for your team
- A/B tests: up to four versions of a funnel, scored for you
Agency
For shops running funnels for clients.
7-day free trial on your first paid plan, then monthly
- funnels
- ∞
- funnels
- leads
- ∞
- leads
- seats
- 10
- seats
Everything in Growth, plus
- Client workspaces billed to your plan
- Up to 10 seats in each workspace
- Cross-client reporting (coming soon)
Enterprise
For brands and networks at volume.
from$799/mo on an annual contract
Unlimited funnels and leads, custom seats. Everything in Agency, plus:
- SSO
- Data processing agreement
- Dedicated success manager
- Custom event mapping
Compare plans
| Plan | Free | Launch | Growth | Agency | Enterprise |
|---|---|---|---|---|---|
| Monthly | $0 | $49 | $129 | $299 | from $799 |
| Annual, per month | $0 | $39 | $99 | $249 | Annual contract |
| Live funnels | 1 | 3 | Unlimited | Unlimited | Unlimited |
| Leads | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Seats | 1 | 1 | 3 | 10 | Custom |
| Build | |||||
| Templates and the tap-to-edit editor | Included | Included | Included | Included | Included |
| Photos, video and social proof | Included | Included | Included | Included | Included |
| Branching, lead scoring and disqualification | Included | Included | Included | Included | Included |
| Result quizzes with personal results | Included | Included | Included | Included | Included |
| Booking inside the funnel | Included | Included | Included | Included | Included |
| AI drafts and edits your funnels | First funnel | Included | Included | Included | Included |
| Brand kit: upload your own fonts | – | – | Included | Included | Included |
| A/B tests with significance scoring | – | – | Included | Included | Included |
| Publish | |||||
| Choose your own Unfunnel link | Link chosen for you | Included | Included | Included | Included |
| Custom domain | – | Included | Included | Included | Included |
| No Unfunnel badge | – | Included | Included | Included | Included |
| Tracking | |||||
| Meta Pixel and tags for any ad platform | Included | Included | Included | Included | Included |
| An event for every funnel step | Included | Included | Included | Included | Included |
| Leads by ad and drop-off by step | Included | Included | Included | Included | Included |
| Meta Conversions API with deduplication | – | Included | Included | Included | Included |
| Leads | |||||
| Contacts with the ad each lead came from | Included | Included | Included | Included | Included |
| Email alerts for new leads | Included | Included | Included | Included | Included |
| Cookie banner and SMS consent | Included | Included | Included | Included | Included |
| Webhooks to GoHighLevel, Zapier, Make or your CRM | – | Included | Included | Included | Included |
| Build funnels from Claude (MCP connector) | Included | Included | Included | Included | Included |
| API keys for your own code | – | – | Included | Included | Included |
| Team and security | |||||
| Two-factor sign in | Included | Included | Included | Included | Included |
| Team roles | – | – | Included | Included | Included |
| Client workspaces billed to your plan | – | – | – | Included | Included |
| Cross-client reporting (coming soon) | – | – | – | Included | Included |
| SSO | – | – | – | – | Included |
| Data processing agreement | – | – | – | – | Included |
| Dedicated success manager | – | – | – | – | Included |
| Custom event mapping | – | – | – | – | Included |
Prices in USD. Annual plans are billed yearly. Cancel from the billing portal at any time.
What people ask before they pay
Limits, trials, cancelling and what happens to your leads. The rest, from funnels to the Conversions API, is in the full FAQ.
Is Unfunnel free?
There is a Free plan with no card required: one live funnel and unlimited leads, for as long as you like. It includes AI to build your first funnel, and you can connect Claude to build and edit funnels from a chat. It runs on an Unfunnel subdomain with a small badge. Paid plans start at $49 a month, or $39 a month billed annually.
What can I do on each plan?
Every plan builds funnels from templates, and Free includes AI to build your first funnel. Free publishes one funnel on an Unfunnel subdomain with a small badge. Launch adds your own domain, removes the badge, and turns on AI drafting for every funnel, the Meta Conversions API and webhooks, which is how leads reach GoHighLevel, Zapier, Make or your CRM. Growth adds unlimited live funnels, API keys, so your own code and tools like Zapier can build and publish funnels, brand fonts and team seats. Every plan can connect Claude. Agency adds client workspaces billed to your plan. Every plan collects unlimited leads. If you move to a smaller plan, anything past its limits switches off: extra funnels go back to draft (the most recently edited stay live) and the newest teammates lose access. Funnels and leads are never deleted; upgrade again and you can republish the funnels that went back to draft, and teammates who lost access need a fresh invitation.
Is there a trial?
Yes. The first paid plan a workspace takes starts with a 7-day free trial, and you can cancel before it ends without being charged. The Free plan also keeps one live funnel and unlimited leads for as long as you like, no card needed.
Is there a limit on leads?
No. Every plan, Free included, collects unlimited leads, and every one shows up in Contacts straight away, so a good week of ads never costs you a lead.
Can agencies manage funnels for clients?
Yes. The Agency plan gives each client their own workspace, with separate funnels, leads, domains and tracking credentials, all billed to your plan. Each workspace holds up to 10 seats, so clients can be invited to see their own results and nothing else.
What happens to my funnels if I cancel?
You can export every funnel as JSON and every lead as CSV at any time, including after cancelling. Your data is yours.
Your first funnel costs nothing.
Build it, publish it, and send real traffic to it on the Free plan. Upgrade the day it earns its keep. See everything it does on the features page.