Privacy policy

The short version

Unfunnel is a funnel builder. Account holders build funnels; visitors fill them in. We store what is needed to run the product, we never sell personal data, and the data a funnel collects belongs to the account that built it.

If you have an Unfunnel account

We collect:

• Your email address and name, to sign you in and to reach you about your account.
• The funnels, brand assets and settings you create.
• Billing details, handled by Stripe. We never see or store your card number.
• Basic usage data, such as which pages of the app you open and errors you hit, to keep the product working.

Teammates you invite to a workspace can see everything in that workspace. Leaving a workspace removes that access.

If you filled in a funnel built with Unfunnel

The business that published the funnel decides what it asks you and is the controller of your answers. Unfunnel processes that data on their behalf. When you complete a funnel we store:

• The answers you gave, including any name, email or phone number you typed.
• Which advert brought you there, if you arrived from one, so the business can measure its advertising.
• If the business turned on Meta tracking, a hashed version of your contact details is sent to Meta's Conversions API, alongside the browser pixel, so their ads are measured. Hashing means Meta receives a fingerprint, not the plain text.
• If you ticked a consent box, the wording you agreed to, when, and the address it came from, as evidence of that consent.

To see, correct or delete what a business holds about you, contact that business. Their contact details are on the funnel or in the message they sent you.

Cookies

We set a session cookie so the app knows you are signed in, and a first-party cookie on funnels that records the advertising click ID for attribution. Funnels can show a cookie notice; the business that built the funnel decides whether it appears.

Who we share with

Only the services that run the product: our hosting provider, our database provider, Stripe for payments, and Meta when a business has connected its own Meta account. Each receives only what it needs. We do not sell data and we do not use funnel answers for our own marketing.

How long we keep it

Account data stays while the account exists. Deleting a funnel deletes its contacts and metrics. Deleting an account deletes its workspaces once no other member remains. Backups are cleared on a rolling basis after that.

Your rights

You can export every contact and every funnel from the app at any time. You can delete contacts one at a time or all at once. Account deletion is on the Account page. If you are in a jurisdiction with data protection rights such as the GDPR or CCPA, those rights apply and we will honour a request within thirty days.

Contact

Questions about this policy go to the address on the Account page of the app, or to the business that published the funnel you used.