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This is a sample report with made-up numbers.
It is the exact page you get for every funnel you publish. Every row traces back to the ad that produced it.
Metrics
Compared with the 30 days before.
A/B test
RunningSince Aug 1
Version B is winning: a 97% chance it converts better than the original.
| Version | Visitors | Completions | Leads | Converts | Chance to beat original |
|---|---|---|---|---|---|
| Original50% | 1,265 | 342 | 132 | 10% | Baseline |
| Version B50% | 1,264 | 421 | 162 | 13%+23% | 97% |
Showing all traffic for the last 30 days. Click an ad below to filter the whole page to it.
Sessions
2,529
Leads
281
Conversion rate
11.1%
Qualified
177
Time on page
9s
Over time
2,529 sessions and 281 leads, one column per day.
| Aug 16 | 50 sessions | 6 leads |
|---|---|---|
| Aug 17 | 57 sessions | 8 leads |
| Aug 18 | 81 sessions | 11 leads |
| Aug 19 | 71 sessions | 7 leads |
| Aug 20 | 53 sessions | 4 leads |
| Aug 21 | 71 sessions | 6 leads |
| Aug 22 | 87 sessions | 9 leads |
| Aug 23 | 69 sessions | 9 leads |
| Aug 24 | 60 sessions | 8 leads |
| Aug 25 | 85 sessions | 11 leads |
| Aug 26 | 90 sessions | 9 leads |
| Aug 27 | 68 sessions | 6 leads |
| Aug 28 | 71 sessions | 6 leads |
| Aug 29 | 96 sessions | 10 leads |
| Aug 30 | 89 sessions | 11 leads |
| Aug 31 | 70 sessions | 10 leads |
| Sep 1 | 85 sessions | 11 leads |
| Sep 2 | 104 sessions | 11 leads |
| Sep 3 | 87 sessions | 7 leads |
| Sep 4 | 76 sessions | 6 leads |
| Sep 5 | 99 sessions | 10 leads |
| Sep 6 | 107 sessions | 14 leads |
| Sep 7 | 86 sessions | 12 leads |
| Sep 8 | 86 sessions | 11 leads |
| Sep 9 | 111 sessions | 12 leads |
| Sep 10 | 108 sessions | 9 leads |
| Sep 11 | 87 sessions | 7 leads |
| Sep 12 | 99 sessions | 10 leads |
| Sep 13 | 120 sessions | 15 leads |
| Sep 14 | 106 sessions | 15 leads |
Page to page conversion
Where people carry on, and where they stop.
Biggest fall: 36% of the 1,619 people who reached insurance left there without going on. Rewrite insurance first.
landing
2,529 · 100%
11s
reason
2,074 · 82%
6s
timing
1,796 · 71%
5s
insurance
1,619 · 64%
8s
capture
1,037 · 41%
24s
booked
860 · 34%
Traffic by platform
Where this funnel's visitors came from.
| Platform | Sessions | Past p1 | Leads | Rate |
|---|---|---|---|---|
| Meta Ads | 1,416 · 56% | 84% | 238 | 16.8% |
| ChatGPT Ads | 860 · 34% | 71% | 104 | 12.1% |
| Direct | 253 · 10% | 62% | 24 | 9.4% |
What brought them
Which ad produced the leads, on every platform.
| Creative | Sessions | Leads | Rate |
|---|---|---|---|
| Evening slots, UGC videoMeta Ads· 120210987654321 | 784 | 132 | 16.8% |
| Carousel: same-week visitMeta Ads· 120210987654322 | 658 | 80 | 12.1% |
| Static: insurance acceptedMeta Ads· 120210987654323 | 481 | 45 | 9.4% |
| Ad 87654324ChatGPT Ads· ad_120210987654324 | 354 | 24 | 6.7% |
| Ad 87654325ChatGPT Ads· ad_120210987654325 | 253 | 12 | 4.9% |
Activity by daytime
Busiest Wed 12am to 2am, UTC.
Device split
2,529 sessions.
How visitors answered
Every choice question in the funnel, largest answer first.
What brings you in?
2,074 of 2,529 visitors answered this question.
- Cleaning44%
- Tooth pain27%
- Checkup19%
- Cosmetic10%
When works best for you?
1,796 of 2,529 visitors answered this question.
- Evenings38%
- Saturdays29%
- Weekday mornings18%
- Weekday afternoons15%
Do you have dental insurance?
1,619 of 2,529 visitors answered this question.
- Yes, through work58%
- Yes, my own plan17%
- No insurance25%