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This is a sample report with made-up numbers.
It is the exact page you get for every funnel you publish. Every row traces back to the ad that produced it.
Performance
Compared with the 30 days before.
Sessions
2529
▲ +23%People who opened the funnel
Leads
281
▲ +35%Completed the form
Qualified
177
▲ +43%Landed on a success page
Conversion
11.1%
▲ +1 ptsLeads divided by sessions
Over time
One column per day. A day with no traffic is a gap, not a missing column.
Sessions Leads
Where people drop off
Each bar is one page, as a share of everyone who started.
Biggest fall: 36% of the 1619 people who reached insurance never got to capture. Rewrite insurance first.
0landing2529(100%)
1reason2074(82%)-18%
2timing1796(71%)-13%
3insurance1619(64%)-10%
4capture1037(41%)-36%
5booked860(34%)-17%
What brought them
Which ad produced the leads. This is why the ad ID rides along the whole way.
| Creative | Sessions | Leads | Rate |
|---|---|---|---|
| Evening slots, UGC video | 784 | 132 | 16.8% |
| Carousel: same-week visit | 658 | 80 | 12.1% |
| Static: insurance accepted | 481 | 45 | 9.4% |
| Reel: office tour | 354 | 24 | 6.7% |
| Static: cleaning offer | 253 | 12 | 4.9% |