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This is a sample report with made-up numbers.

It is the exact page you get for every funnel you publish. Every row traces back to the ad that produced it.

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Performance

Everything these funnels have ever recorded.

Sessions

10638

People who opened the funnel

Leads

1182

Completed the form

Qualified

745

Landed on a success page

Conversion

11.1%

Leads divided by sessions

Over time

One column per week. A day with no traffic is a gap, not a missing column.

Sessions Leads
Sessions and leads per week. 10638 sessions and 1182 leads across 18 weeks, from May 18 to Sep 14.
0412824May 18: 380 sessions, 31 leadsMay 25: 557 sessions, 57 leadsJun 1: 517 sessions, 66 leadsJun 8: 388 sessions, 54 leadsJun 15: 500 sessions, 65 leadsJun 22: 638 sessions, 66 leadsJun 29: 529 sessions, 44 leadsJul 6: 457 sessions, 38 leadsJul 13: 623 sessions, 64 leadsJul 20: 691 sessions, 89 leadsJul 27: 546 sessions, 76 leadsAug 3: 553 sessions, 71 leadsAug 10: 735 sessions, 76 leadsAug 17: 718 sessions, 60 leadsAug 24: 580 sessions, 48 leadsAug 31: 670 sessions, 69 leadsSep 7: 824 sessions, 106 leadsSep 14: 732 sessions, 102 leadsMay 18Sep 14

Where people drop off

Each bar is one page, as a share of everyone who started.

Biggest fall: 36% of the 6808 people who reached insurance never got to capture. Rewrite insurance first.

0landing10638(100%)
1reason8723(82%)-18%
2timing7553(71%)-13%
3insurance6808(64%)-10%
4capture4362(41%)-36%
5booked3617(34%)-17%

What brought them

Which ad produced the leads. This is why the ad ID rides along the whole way.

CreativeSessionsLeadsRate
Evening slots, UGC video329855416.8%
Carousel: same-week visit276633512.1%
Static: insurance accepted20211909.4%
Reel: office tour14891006.7%
Static: cleaning offer1064524.9%
Sample report | Unfunnel