Funnels for ads on Meta, Google, TikTok and LinkedIn. Free to start. Start free ›
This is a sample report with made-up numbers.
It is the exact page you get for every funnel you publish. Every row traces back to the ad that produced it.
Metrics
Everything these funnels have ever recorded.
A/B test
RunningSince Aug 1
Version B is winning: a 100% chance it converts better than the original.
| Version | Visitors | Completions | Leads | Converts | Chance to beat original |
|---|---|---|---|---|---|
| Original50% | 5,319 | 1,438 | 553 | 10% | Baseline |
| Version B50% | 5,319 | 1,770 | 681 | 13%+23% | 100% |
Showing all traffic for all time. Click an ad below to filter the whole page to it.
Sessions
10,638
Leads
1,182
Conversion rate
11.1%
Qualified
745
Time on page
9s
Over time
10,638 sessions and 1,182 leads, one column per week.
| May 18 | 380 sessions | 31 leads |
|---|---|---|
| May 25 | 557 sessions | 57 leads |
| Jun 1 | 517 sessions | 66 leads |
| Jun 8 | 388 sessions | 54 leads |
| Jun 15 | 500 sessions | 65 leads |
| Jun 22 | 638 sessions | 66 leads |
| Jun 29 | 529 sessions | 44 leads |
| Jul 6 | 457 sessions | 38 leads |
| Jul 13 | 623 sessions | 64 leads |
| Jul 20 | 691 sessions | 89 leads |
| Jul 27 | 546 sessions | 76 leads |
| Aug 3 | 553 sessions | 71 leads |
| Aug 10 | 735 sessions | 76 leads |
| Aug 17 | 718 sessions | 60 leads |
| Aug 24 | 580 sessions | 48 leads |
| Aug 31 | 670 sessions | 69 leads |
| Sep 7 | 824 sessions | 106 leads |
| Sep 14 | 732 sessions | 102 leads |
Page to page conversion
Where people carry on, and where they stop.
Biggest fall: 36% of the 6,808 people who reached insurance left there without going on. Rewrite insurance first.
landing
10,638 · 100%
11s
reason
8,723 · 82%
6s
timing
7,553 · 71%
5s
insurance
6,808 · 64%
8s
capture
4,362 · 41%
24s
booked
3,617 · 34%
Traffic by platform
Where this funnel's visitors came from.
| Platform | Sessions | Past p1 | Leads | Rate |
|---|---|---|---|---|
| Meta Ads | 5,957 · 56% | 84% | 1,001 | 16.8% |
| ChatGPT Ads | 3,617 · 34% | 71% | 438 | 12.1% |
| Direct | 1,064 · 10% | 62% | 100 | 9.4% |
What brought them
Which ad produced the leads, on every platform.
| Creative | Sessions | Leads | Rate |
|---|---|---|---|
| Evening slots, UGC videoMeta Ads· 120210987654321 | 3,298 | 554 | 16.8% |
| Carousel: same-week visitMeta Ads· 120210987654322 | 2,766 | 335 | 12.1% |
| Static: insurance acceptedMeta Ads· 120210987654323 | 2,021 | 190 | 9.4% |
| Ad 87654324ChatGPT Ads· ad_120210987654324 | 1,489 | 100 | 6.7% |
| Ad 87654325ChatGPT Ads· ad_120210987654325 | 1,064 | 52 | 4.9% |
Activity by daytime
Busiest Wed 12am to 2am, UTC.
Device split
10,638 sessions.
How visitors answered
Every choice question in the funnel, largest answer first.
What brings you in?
8,723 of 10,638 visitors answered this question.
- Cleaning44%
- Tooth pain27%
- Checkup19%
- Cosmetic10%
When works best for you?
7,553 of 10,638 visitors answered this question.
- Evenings38%
- Saturdays29%
- Weekday mornings18%
- Weekday afternoons15%
Do you have dental insurance?
6,808 of 10,638 visitors answered this question.
- Yes, through work58%
- Yes, my own plan17%
- No insurance25%