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This is a sample report with made-up numbers.
It is the exact page you get for every funnel you publish. Every row traces back to the ad that produced it.
Metrics
Compared with the 7 days before.
A/B test
RunningSince Aug 1
Too close to call. Version B has a 81% chance of beating the original; keep it running.
| Version | Visitors | Completions | Leads | Converts | Chance to beat original |
|---|---|---|---|---|---|
| Original50% | 307 | 83 | 32 | 10% | Baseline |
| Version B50% | 307 | 102 | 39 | 13%+22% | 81% |
Showing all traffic for the last 7 days. Click an ad below to filter the whole page to it.
Sessions
614
Leads
68
Conversion rate
11.1%
Qualified
43
Time on page
9s
Over time
614 sessions and 68 leads, one column per day.
| Sep 8 | 57 sessions | 7 leads |
|---|---|---|
| Sep 9 | 87 sessions | 9 leads |
| Sep 10 | 88 sessions | 7 leads |
| Sep 11 | 72 sessions | 6 leads |
| Sep 12 | 89 sessions | 9 leads |
| Sep 13 | 115 sessions | 15 leads |
| Sep 14 | 106 sessions | 15 leads |
Page to page conversion
Where people carry on, and where they stop.
Biggest fall: 36% of the 393 people who reached insurance left there without going on. Rewrite insurance first.
landing
614 · 100%
11s
reason
503 · 82%
6s
timing
436 · 71%
5s
insurance
393 · 64%
8s
capture
252 · 41%
24s
booked
209 · 34%
Traffic by platform
Where this funnel's visitors came from.
| Platform | Sessions | Past p1 | Leads | Rate |
|---|---|---|---|---|
| Meta Ads | 344 · 56% | 84% | 58 | 16.8% |
| ChatGPT Ads | 209 · 34% | 71% | 25 | 12.1% |
| Direct | 61 · 10% | 62% | 6 | 9.4% |
What brought them
Which ad produced the leads, on every platform.
| Creative | Sessions | Leads | Rate |
|---|---|---|---|
| Evening slots, UGC videoMeta Ads· 120210987654321 | 190 | 32 | 16.8% |
| Carousel: same-week visitMeta Ads· 120210987654322 | 160 | 19 | 12.1% |
| Static: insurance acceptedMeta Ads· 120210987654323 | 117 | 11 | 9.4% |
| Ad 87654324ChatGPT Ads· ad_120210987654324 | 86 | 6 | 6.7% |
| Ad 87654325ChatGPT Ads· ad_120210987654325 | 61 | 3 | 4.9% |
Activity by daytime
Busiest Wed 12am to 2am, UTC.
Device split
614 sessions.
How visitors answered
Every choice question in the funnel, largest answer first.
What brings you in?
503 of 614 visitors answered this question.
- Cleaning44%
- Tooth pain27%
- Checkup19%
- Cosmetic10%
When works best for you?
436 of 614 visitors answered this question.
- Evenings38%
- Saturdays29%
- Weekday mornings18%
- Weekday afternoons15%
Do you have dental insurance?
393 of 614 visitors answered this question.
- Yes, through work58%
- Yes, my own plan17%
- No insurance25%