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This is a sample report with made-up numbers.

It is the exact page you get for every funnel you publish. Every row traces back to the ad that produced it.

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Performance

Compared with the 7 days before.

Sessions

614

▲ +24%

People who opened the funnel

Leads

68

▲ +36%

Completed the form

Qualified

43

▲ +43%

Landed on a success page

Conversion

11.1%

▲ +1 pts

Leads divided by sessions

Over time

One column per day. A day with no traffic is a gap, not a missing column.

Sessions Leads
Sessions and leads per day. 614 sessions and 68 leads across 7 days, from Sep 8 to Sep 14.
058115Sep 8: 57 sessions, 7 leadsSep 9: 87 sessions, 9 leadsSep 10: 88 sessions, 7 leadsSep 11: 72 sessions, 6 leadsSep 12: 89 sessions, 9 leadsSep 13: 115 sessions, 15 leadsSep 14: 106 sessions, 15 leadsSep 8Sep 14

Where people drop off

Each bar is one page, as a share of everyone who started.

Biggest fall: 36% of the 393 people who reached insurance never got to capture. Rewrite insurance first.

0landing614(100%)
1reason503(82%)-18%
2timing436(71%)-13%
3insurance393(64%)-10%
4capture252(41%)-36%
5booked209(34%)-17%

What brought them

Which ad produced the leads. This is why the ad ID rides along the whole way.

CreativeSessionsLeadsRate
Evening slots, UGC video1903216.8%
Carousel: same-week visit1601912.1%
Static: insurance accepted117119.4%
Reel: office tour8666.7%
Static: cleaning offer6134.9%
Sample report | Unfunnel