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This is a sample report with made-up numbers.
It is the exact page you get for every funnel you publish. Every row traces back to the ad that produced it.
Metrics
Compared with the 90 days before.
A/B test
RunningSince Aug 1
Version B is winning: a 100% chance it converts better than the original.
| Version | Visitors | Completions | Leads | Converts | Chance to beat original |
|---|---|---|---|---|---|
| Original50% | 3,894 | 1,053 | 405 | 10% | Baseline |
| Version B50% | 3,893 | 1,296 | 498 | 13%+23% | 100% |
Showing all traffic for the last 90 days. Click an ad below to filter the whole page to it.
Sessions
7,787
Leads
856
Conversion rate
11%
Qualified
539
Time on page
9s
Over time
7,787 sessions and 856 leads, one column per week.
| Jun 22 | 560 sessions | 58 leads |
|---|---|---|
| Jun 29 | 458 sessions | 38 leads |
| Jul 6 | 392 sessions | 32 leads |
| Jul 13 | 564 sessions | 58 leads |
| Jul 20 | 639 sessions | 82 leads |
| Jul 27 | 500 sessions | 70 leads |
| Aug 3 | 514 sessions | 66 leads |
| Aug 10 | 702 sessions | 73 leads |
| Aug 17 | 692 sessions | 58 leads |
| Aug 24 | 560 sessions | 46 leads |
| Aug 31 | 657 sessions | 68 leads |
| Sep 7 | 817 sessions | 105 leads |
| Sep 14 | 732 sessions | 102 leads |
Page to page conversion
Where people carry on, and where they stop.
Biggest fall: 36% of the 4,984 people who reached insurance left there without going on. Rewrite insurance first.
landing
7,787 · 100%
11s
reason
6,385 · 82%
6s
timing
5,529 · 71%
5s
insurance
4,984 · 64%
8s
capture
3,193 · 41%
24s
booked
2,648 · 34%
Traffic by platform
Where this funnel's visitors came from.
| Platform | Sessions | Past p1 | Leads | Rate |
|---|---|---|---|---|
| Meta Ads | 4,361 · 56% | 84% | 733 | 16.8% |
| ChatGPT Ads | 2,648 · 34% | 71% | 320 | 12.1% |
| Direct | 779 · 10% | 62% | 73 | 9.4% |
What brought them
Which ad produced the leads, on every platform.
| Creative | Sessions | Leads | Rate |
|---|---|---|---|
| Evening slots, UGC videoMeta Ads· 120210987654321 | 2,414 | 406 | 16.8% |
| Carousel: same-week visitMeta Ads· 120210987654322 | 2,025 | 245 | 12.1% |
| Static: insurance acceptedMeta Ads· 120210987654323 | 1,480 | 139 | 9.4% |
| Ad 87654324ChatGPT Ads· ad_120210987654324 | 1,090 | 73 | 6.7% |
| Ad 87654325ChatGPT Ads· ad_120210987654325 | 779 | 38 | 4.9% |
Activity by daytime
Busiest Wed 12am to 2am, UTC.
Device split
7,787 sessions.
How visitors answered
Every choice question in the funnel, largest answer first.
What brings you in?
6,385 of 7,787 visitors answered this question.
- Cleaning44%
- Tooth pain27%
- Checkup19%
- Cosmetic10%
When works best for you?
5,529 of 7,787 visitors answered this question.
- Evenings38%
- Saturdays29%
- Weekday mornings18%
- Weekday afternoons15%
Do you have dental insurance?
4,984 of 7,787 visitors answered this question.
- Yes, through work58%
- Yes, my own plan17%
- No insurance25%