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This is a sample report with made-up numbers.

It is the exact page you get for every funnel you publish. Every row traces back to the ad that produced it.

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Performance

Compared with the 90 days before.

Sessions

7787

▲ +23%

People who opened the funnel

Leads

856

▲ +35%

Completed the form

Qualified

539

▲ +43%

Landed on a success page

Conversion

11%

▲ +1 pts

Leads divided by sessions

Over time

One column per week. A day with no traffic is a gap, not a missing column.

Sessions Leads
Sessions and leads per week. 7787 sessions and 856 leads across 13 weeks, from Jun 22 to Sep 14.
0409817Jun 22: 560 sessions, 58 leadsJun 29: 458 sessions, 38 leadsJul 6: 392 sessions, 32 leadsJul 13: 564 sessions, 58 leadsJul 20: 639 sessions, 82 leadsJul 27: 500 sessions, 70 leadsAug 3: 514 sessions, 66 leadsAug 10: 702 sessions, 73 leadsAug 17: 692 sessions, 58 leadsAug 24: 560 sessions, 46 leadsAug 31: 657 sessions, 68 leadsSep 7: 817 sessions, 105 leadsSep 14: 732 sessions, 102 leadsJun 22Sep 14

Where people drop off

Each bar is one page, as a share of everyone who started.

Biggest fall: 36% of the 4984 people who reached insurance never got to capture. Rewrite insurance first.

0landing7787(100%)
1reason6385(82%)-18%
2timing5529(71%)-13%
3insurance4984(64%)-10%
4capture3193(41%)-36%
5booked2648(34%)-17%

What brought them

Which ad produced the leads. This is why the ad ID rides along the whole way.

CreativeSessionsLeadsRate
Evening slots, UGC video241440616.8%
Carousel: same-week visit202524512.1%
Static: insurance accepted14801399.4%
Reel: office tour1090736.7%
Static: cleaning offer779384.9%
Sample report | Unfunnel