Funnels for coaches and course creators
Coaches use three funnels: an application that books qualified calls, a quiz lead magnet that grows the list, and a webinar sign up. Each one asks a few questions so you only spend calls on people ready to invest.
- Free plan, for good
- No card required
- Unlimited leads
You scaled the company. Nobody scaled you.
For founders of $1M to $20M companies
Twelve weeks with Rafael Ortega, who ran a 140 person company before he coached anyone. Apply in two minutes. If it's a fit, book your first call on the next screen.
2 minutes · 8 founders per cohort · Free fit call

What changes
Month 1: your calendar
Find the ten hours a week that should not be yours, and hand them off.
Month 2: your team
Your leaders own decisions, so they stop routing through you.
Month 3: you
A written operating rhythm, and a board ready version of you.

I stopped being the bottleneck in about six weeks. My exec team noticed before I did.
Rafael told me on the fit call that I wasn't ready. Eight months later I was, and the cohort was worth the wait.
Applications reviewed within one business day.
- Every important decision still lands on your desk
- You hired senior people and still do their jobs
- Your board wants a CEO and nobody has said what changes
It is not for you if you want someone to run the company for you, or can't protect one hour a week for twelve weeks.
2 minutes · Free fit call
The questions that sort your leads
One question per screen, answered with a tap. Each one earns its place.
- 1
Where they are now
Revenue, role or stage, so you know who you are talking to.
- 2
What is breaking first
Their problem in their words, the start of your sales call.
- 3
When they want to start
This month or just exploring.
- 4
Their budget, plainly
Saying the investment up front saves you from calls that cannot close.
From ad to lead
- 01
Ad
A story or a bold claim on Meta or YouTube.
- 02
Questions
Four or five, one per screen.
- 03
Qualify
Answer rules send good fits to your calendar.
- 04
Book or nurture
A fit call, or a free resource for everyone else.
Templates to start from
- Generate appointmentsHigh ticket coaching application funnel templateA high-ticket application: qualified applicants book on your calendar, the rest get a free resource.See the template →
- Build an email listPersonality quiz lead magnet templateA three question personality quiz that picks the chapter of the guide each reader needs.See the template →
- Build an email listWebinar registration funnel templateHost up front, three questions that shape the session, then the invite and a calendar link.See the template →
Built for paid ads
Leads tied to the ad
Every lead arrives with the ad that sent it, and the report shows where people stop.
Your own AI can build it
Connect Claude, ChatGPT or Codex and ask it to change the template for your business. On every plan.
Free to start
One live funnel on an Unfunnel link, unlimited leads, no card.
Questions
Can I add a video sales letter?
Yes. Add a YouTube, Vimeo or Wistia video on every plan. Uploading your own file is on Growth and up.
Which calendars work?
GoHighLevel, Calendly or Cal.com, on every plan.
Can I build it by talking to ChatGPT or Claude?
Yes. Connect Unfunnel to Claude, ChatGPT or Codex and ask it to build your funnel. The connector is on every plan.
Also see funnels for med spas, home services, real estate agents, b2b and saas, recruiting, ecommerce and agencies.
Your next funnel is a template away.
Use this templateStart free, no card needed
Paid plans start with a 7-day trial