High ticket coaching application funnel template
A coaching application funnel screens applicants before they reach your calendar. It asks about their business, their biggest problem and their budget, then books good fits on a call and sends everyone else a free resource.
- Free plan, for good
- No card required
- Unlimited leads
Ridgeline CoachingYou scaled the company. Nobody scaled you.
For founders of $1M to $20M companies
Twelve weeks with Rafael Ortega, who ran a 140 person company before he coached anyone. Apply in two minutes. If it's a fit, book your first call on the next screen.
2 minutes · 8 founders per cohort · Free fit call
What changes
Month 1: your calendar
Find the ten hours a week that should not be yours, and hand them off.
Month 2: your team
Your leaders own decisions, so they stop routing through you.
Month 3: you
A written operating rhythm, and a board ready version of you.
I stopped being the bottleneck in about six weeks. My exec team noticed before I did.
Rafael told me on the fit call that I wasn't ready. Eight months later I was, and the cohort was worth the wait.
Applications reviewed within one business day.
- Every important decision still lands on your desk
- You hired senior people and still do their jobs
- Your board wants a CEO and nobody has said what changes
It is not for you if you want someone to run the company for you, or can't protect one hour a week for twelve weeks.
2 minutes · Free fit call
The questions, one per screen
Qualified applicants book a fit call on your calendar. Applicants who are not ready get a free resource by email.
- 1
What's your company's annual revenue?
- Under $1M
- $1M to $5M
- $5M to $20M
- Over $20M
- 2
How many people are in the company?
- Under 10
- 10 to 50
- 51 to 150
- More than 150
- 3
What is breaking first?
- My calendar
- My exec team
- My own ceiling
- The board
- 4
How soon do you want to start?
- This month
- Next quarter
- Just exploring for now
- 5
The program is a five figure investment over twelve weeks. Where are you?
- Ready if it's the right fit
- I'd need to see the plan first
- Not in the budget this year
Why it is built this way
- 01
Budget is asked plainly
Saying the price range out loud saves you from calls with people who cannot invest.
- 02
The problem in their words
Asking what is breaking first gives you the start of the sales call.
- 03
A kind no
Applicants who are not ready still get value, so they come back when they are.
Made for coaches and course creators.
Built for paid ads
Leads tied to the ad
Every lead arrives with the ad that sent it, and the report shows where people stop.
Your own AI can build it
Connect Claude, ChatGPT or Codex and ask it to change the template for your business. On every plan.
Free to start
One live funnel on an Unfunnel link, unlimited leads, no card.
Questions
Can I change the budget question?
Yes. Change the wording and which answers qualify in the editor's flow map.
Which calendars work?
GoHighLevel, Calendly or Cal.com, on every plan. Name and email pass into the calendar.
Can I add a video sales letter?
Yes. Add a YouTube, Vimeo or Wistia video to any page, on every plan. Uploading your own video file is on Growth and up.
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