Personality quiz lead magnet template
A personality quiz lead magnet asks three fun questions, gives each reader a type, and sends the part of your guide that fits that type. People share and finish quizzes far more than they fill in a plain sign up form.
- Free plan, for good
- No card required
- Unlimited leads
The Margin ReportRaise your rates without losing a client.
Free for agency owners and freelancers
Take the 60 second pricing personality quiz. Get the free Pricing Playbook, opened at the chapter that fixes your exact habit.
3 questions · Free playbook · No card
Three pricing types
The Underpriced Expert
Your work got better every year. Your rate is from three years ago.
The Scope Creeper
The project keeps growing. The invoice never does.
The Discount Habit
You knock 10% off before anyone asks for it.
Free · Your chapter opens first.
Inside the playbook
The three tier reprice
Move every client onto a tier and let them choose. No awkward call.
The scope fence
What is in, what is out, and the change order that ends free work.
Anchor, don't discount
Options that do the job a discount used to, without cutting your rate.
Twelve email scripts
From the heads up to the renewal, ready to copy and send.
“I repriced eleven retainers in one month and kept ten of them. Every email I sent is in here, word for word.”
I was a Scope Creeper and did not know it. One change order email paid for a year of my time on the newsletter.
3 questions · Free playbook
The questions, one per screen
Each reader leaves an email and sees one of three personality results, with the chapter of the guide made for that type.
- 1
What eats your margin most?
- My rate hasn't moved in years
- Work grows, the invoice doesn't
- I knock money off to close
- 2
A client asks for one more thing outside the brief. You usually...
- Just do it, it's only an hour
- Bundle it in at a friendly price
- Quote it at my rate from years ago
- 3
A new lead says your price is a bit high. You...
- Drop it 10 to 15% on the spot
- Hold it, but throw in extras
- Hold it. I quoted low to begin with
Why it is built this way
- 01
Questions about them
People like learning about themselves, so a quiz feels like a gift, not a form.
- 02
Three questions, not ten
Short quizzes get finished. Every extra question loses readers.
- 03
A segment for free
Each lead arrives tagged with their type, so your first email can speak to it.
Made for coaches and course creators.
Built for paid ads
Leads tied to the ad
Every lead arrives with the ad that sent it, and the report shows where people stop.
Your own AI can build it
Connect Claude, ChatGPT or Codex and ask it to change the template for your business. On every plan.
Free to start
One live funnel on an Unfunnel link, unlimited leads, no card.
Questions
Can I have more than three results?
Yes. Each result is a page, and answer rules decide who sees which.
Does it send the guide for me?
Unfunnel collects the email and the answers. From the Launch plan, a webhook passes them to your email tool, which sends the guide.
Is it good for Meta ads?
Yes. It is built for phones, loads fast and tracks each lead by the ad that sent it.
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