For financial advisors

Lead funnels for financial advisors

Financial advisor funnels book intro calls with the right prospects. A few questions cover life stage, the main goal and a rough assets band, then prospects who fit book a call and everyone else gets a helpful guide.

  • Free plan, for good
  • No card required
  • Unlimited leads
Ridgeline Coaching

You scaled the company. Nobody scaled you.

For founders of $1M to $20M companies

You scaled the company. Nobody scaled you.

Twelve weeks with Rafael Ortega, who ran a 140 person company before he coached anyone. Apply in two minutes. If it's a fit, book your first call on the next screen.

2 minutes · 8 founders per cohort · Free fit call

Rafael Ortega, founder coach at Ridgeline, in his office
12 weeks
one call a week
8
founders per cohort
4.9
from 120 founder reviews

What changes

Twelve weeks, three shifts.
1

Month 1: your calendar

Find the ten hours a week that should not be yours, and hand them off.

2

Month 2: your team

Your leaders own decisions, so they stop routing through you.

3

Month 3: you

A written operating rhythm, and a board ready version of you.

A founder talking through her week with her coach across a table
I stopped being the bottleneck in about six weeks. My exec team noticed before I did.
Dana W, founder, Series B fintech
Rafael told me on the fit call that I wasn't ready. Eight months later I was, and the cohort was worth the wait.
Samuel K, founder, 60 person clinic group

Applications reviewed within one business day.

This is for you if...
  • Every important decision still lands on your desk
  • You hired senior people and still do their jobs
  • Your board wants a CEO and nobody has said what changes

It is not for you if you want someone to run the company for you, or can't protect one hour a week for twelve weeks.

Lead the company you already built.

2 minutes · Free fit call

What to ask

The questions that sort your leads

One question per screen, answered with a tap. Each one earns its place.

  1. 1

    Life stage

    Starting out, growing a family, near retirement, retired.

  2. 2

    Main goal

    Retire on time, pay less tax, plan for kids, a windfall.

  3. 3

    Rough assets band

    Plain bands, so you only meet people you can serve.

  4. 4

    When they want help

    Now, this year, just learning.

From ad to lead

  1. 01

    Ad

    A retirement or tax question on Meta, Google or LinkedIn.

  2. 02

    Questions

    Four quick taps.

  3. 03

    Qualify

    Good fits see your calendar.

  4. 04

    Book or learn

    An intro call, or a free guide.

Built for paid ads

  • Leads tied to the ad

    Every lead arrives with the ad that sent it, and the report shows where people stop.

  • Your own AI can build it

    Connect Claude, ChatGPT or Codex and ask it to change the template for your business. On every plan.

  • Free to start

    One live funnel on an Unfunnel link, unlimited leads, no card.

Questions

Can a funnel give financial advice?

No. Keep result pages general and follow your firm's compliance rules for ads and pages.

Which calendars work?

Calendly, Cal.com or GoHighLevel, on every plan.

Can compliance review the page first?

Yes. Open the preview with them before you publish, and every published version is kept in the funnel's history.

Your next funnel is a template away.

Use this template

Start free, no card needed

Paid plans start with a 7-day trial

Start for free