Guides
Guides to quiz funnels and ad tracking
Plain how-to guides for people running paid ads: how to build a quiz funnel, what to ask, how to set up the Meta Conversions API and Google Ads server tracking, and how to see cost per lead by ad.
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Funnels
- Funnels · 3 min readWhat is a quiz funnel?A quiz funnel is a short series of tap questions between an ad and a lead form. Here is how one works, why it often beats a plain form, and what a good one asks.Read the guide
- Funnels · 3 min readHow to build a quiz funnel for Meta adsA step by step plan for a quiz funnel that turns Meta ad clicks into leads: pick the result, write the questions, design for phones, track every step and launch.Read the guide
- Funnels · 3 min readQuiz funnel questions: examples by industryExample quiz funnel questions for med spas, home services, real estate, coaching, B2B, ecommerce and recruiting, and the rules for writing your own.Read the guide
- Funnels · 2 min readHow many questions should a quiz funnel have?Most quiz funnels work best with three to six questions. Here is how to decide the right number for your offer, and how to find the questions that cost you leads.Read the guide
- Funnels · 2 min readWhat is a VSL funnel, and how do you build one?A VSL funnel puts a video sales letter in front of an application or booking page. Here is how it works, where the video goes, and how to qualify viewers before they book.Read the guide
Tracking
- Tracking · 3 min readHow to set up the Meta Conversions API for a landing pageWhat the Meta Conversions API does, why you need it next to the pixel, how deduplication with event_id works, and how to set it up on a landing page or quiz funnel.Read the guide
- Tracking · 2 min readfbclid, _fbc and _fbp explainedWhat fbclid, the _fbc cookie and the _fbp cookie are, how they are formatted, why they matter for Meta attribution, and how to keep them when the pixel is blocked.Read the guide
- Tracking · 2 min readMeta ads URL parameters: track every lead by adHow to use Meta's dynamic URL parameters like {{ad.id}} and {{campaign.name}} so every lead arrives with its campaign, ad set, ad and placement. Copy-paste string included.Read the guide
- Tracking · 2 min readHow to track cost per lead by adCost per lead by ad tells you which creative to scale and which to cut. Here is how to tie every lead to its ad and work out true cost per lead, and cost per qualified lead.Read the guide
- Tracking · 2 min readServer-side conversion tracking for Google AdsWhy Google Ads conversions go missing, what gclid, gbraid and wbraid are, and how to send conversions from your server with hashed contact details and one transaction id.Read the guide
Leads
- Leads · 2 min readMeta lead ads vs a landing page funnelMeta instant forms are quick to fill in. A landing page or quiz funnel asks a little more but can qualify and book. Here is how to choose, and how to test both.Read the guide
- Leads · 2 min readHow to qualify leads before they book a sales callStop taking calls with people who cannot buy. Ask the right questions in your funnel, show the calendar only to good fits, and give everyone else a useful next step.Read the guide
- Leads · 2 min readHow to send funnel leads to your CRMSend every funnel lead to GoHighLevel, HubSpot, a Google Sheet or any CRM by webhook, with the answers, the ad that sent it and the click ids, and check it is really from you.Read the guide
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