The short answer
A VSL funnel leads with a video sales letter, a short video that explains the offer, then asks viewers who are interested to apply or book a call. It suits high ticket offers where people need to understand and trust you before they talk to sales.
How a VSL funnel works
The ad sends people to a page with the video near the top. The video names the problem, shows the way out, proves it, and asks for the next step. Below it, a short application asks a few questions and good fits book a call.
What goes in the video
- A hook that matches the ad: The first seconds repeat the ad's promise.
- The problem: Said the way your buyer says it.
- Why other fixes fail: So your way makes sense.
- Your way, and proof: Real results, real people.
- The next step: Exactly what to do below the video.
Put questions after the video
An application after the video sorts viewers. Ask about their situation, timing and budget, then show the calendar only to good fits. People who watched the video and answered honestly make much better calls.
Make the video play on phones
Most ad traffic is on phones. Use a player that streams in the right size for the connection, show a clear poster frame, and decide whether it starts on a tap or muted on its own.
Building a VSL funnel in Unfunnel
Add a YouTube, Vimeo or Wistia video to any page on every plan. On Growth and up you can upload your own video file, streamed in the right size to every phone. Then add the application questions and a Calendly, Cal.com or GoHighLevel calendar.
Build it without code: tracking, ad tags and booking built in. Free to start.
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