The short answer
Good quiz funnel questions are about the visitor, answered in one tap, and each one either sorts the lead or changes the result. Ask about their problem, their situation, their timing and, near the end, their budget.
Rules for writing quiz questions
Every question should pass one test: does the answer change what happens next? If it sorts the lead or changes the result, keep it. If not, cut it.
- Ask about them, not you: "What bothers you most?" beats "Which service are you interested in?"
- One tap each: Give three to five clear choices. Save typing for the form.
- Easy first, personal later: Start with something anyone can answer. Ask budget near the end.
- Use pictures for things people cannot name: Roof types, kitchens, skin concerns, styles.
- Plain words: No industry terms the visitor would not use.
Med spa and aesthetics
Ask about the problem and how much downtime they can take, then match a treatment.
- What bothers you most?: Fine lines, dark spots, texture, dull skin.
- How much downtime can you take?: None, a day or two, a week.
- What have you tried before?: Nothing yet, facials, peels, lasers, injectables.
- When do you want to see results?: For an event, in the next few months, no rush.
Home services: roofing, HVAC, solar
Ask about the job so you can show a price range before asking for a phone number.
- What kind of roof do you have?: Shown as photos: shingle, tile, metal, flat.
- How big is your home?: Size bands that set the price range.
- How old is it?: Tells you repair or replacement.
- Is anything leaking right now?: Urgent jobs get a fast path.
Real estate sellers
Ask about the home and the timeline, then collect the address for a valuation.
- What kind of home is it?: House, condo, townhome, land.
- How many bedrooms?: The quickest size signal.
- Which kitchen looks most like yours?: A photo question for condition.
- When might you sell?: Now, in 6 months, just curious.
Coaching and consulting
Ask where they are, what is breaking and what they can invest, so only good fits book.
- What best describes you?: Stage, role or revenue band.
- What is the biggest thing holding you back?: Their problem, in their words.
- When do you want to start?: This month, this quarter, just exploring.
- What can you invest?: Plain price bands.
B2B and SaaS
Ask who they are and how big they are, then score them or book a demo.
- What describes you?: Agency, in-house, freelancer.
- How big is your team?: The quickest value signal.
- What do you spend on this today?: Whether they can buy now.
- What do you use now?: The start of a tailored demo.
Ecommerce
Ask how they use the product and what they like, then show the one that fits.
- How do you use it?: Brew method, skin type, activity.
- Which of these do you like?: Pictures of tastes, looks or styles.
- How do you like to buy?: One-off or subscription.
Recruiting
Ask the must-have first, show the pay, then take a phone number. No resume.
- Do you have the license this role needs?: The hard qualifier, first.
- How many years have you done this?: Sets the pay they see.
- Which shifts can you work?: Days, nights, either.
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