Lead funnels for gyms and personal trainers
Fitness funnels turn ad clicks into trial sessions by asking about the visitor's goal, schedule and experience, then matching a program and booking a free first session. A short, fun quiz feels like a fitness check, not a sales form.
- Free plan, for good
- No card required
- Unlimited leads
The Margin ReportRaise your rates without losing a client.
Free for agency owners and freelancers
Take the 60 second pricing personality quiz. Get the free Pricing Playbook, opened at the chapter that fixes your exact habit.
3 questions · Free playbook · No card
Three pricing types
The Underpriced Expert
Your work got better every year. Your rate is from three years ago.
The Scope Creeper
The project keeps growing. The invoice never does.
The Discount Habit
You knock 10% off before anyone asks for it.
Free · Your chapter opens first.
Inside the playbook
The three tier reprice
Move every client onto a tier and let them choose. No awkward call.
The scope fence
What is in, what is out, and the change order that ends free work.
Anchor, don't discount
Options that do the job a discount used to, without cutting your rate.
Twelve email scripts
From the heads up to the renewal, ready to copy and send.
“I repriced eleven retainers in one month and kept ten of them. Every email I sent is in here, word for word.”
I was a Scope Creeper and did not know it. One change order email paid for a year of my time on the newsletter.
3 questions · Free playbook
The questions that sort your leads
One question per screen, answered with a tap. Each one earns its place.
- 1
Their main goal
Lose weight, get stronger, train for an event, feel better.
- 2
Their experience
Just starting, getting back into it, training already.
- 3
How often they can train
Two, three or five days a week.
- 4
What has stopped them before
Time, motivation, injuries. The start of your coaching.
From ad to lead
- 01
Ad
A transformation or a challenge on Meta or Instagram.
- 02
Quiz
Four quick questions.
- 03
Program
The plan that fits their goal.
- 04
Book
A free first session on your calendar.
Templates to start from
- Build an email listPersonality quiz lead magnet templateA three question personality quiz that picks the chapter of the guide each reader needs.See the template →
- Generate appointmentsHigh ticket coaching application funnel templateA high-ticket application: qualified applicants book on your calendar, the rest get a free resource.See the template →
Built for paid ads
Leads tied to the ad
Every lead arrives with the ad that sent it, and the report shows where people stop.
Your own AI can build it
Connect Claude, ChatGPT or Codex and ask it to change the template for your business. On every plan.
Free to start
One live funnel on an Unfunnel link, unlimited leads, no card.
Questions
Does it work for online coaching?
Yes. End with a call booking or an application instead of a gym visit.
Can I run a challenge sign up?
Yes. Use the result page to explain the challenge and the form to sign them up.
Can I send leads to my gym software?
From the Launch plan, a webhook, Zapier or Make can pass each lead along.
Also see funnels for med spas, home services, real estate agents, coaches and course creators, b2b and saas, recruiting, ecommerce, agencies, dentists, chiropractors, law firms, insurance agents, mortgage brokers, solar installers and financial advisors.
Your next funnel is a template away.
Use this templateStart free, no card needed
Paid plans start with a 7-day trial