Google Ads conversion tracking for quiz funnels
Sign in to Google Ads once and Unfunnel creates a conversion action for each moment, fills in the labels and adds the Google tag. On Launch and up it also sends each conversion from our server with the click id and hashed contact details, under the same transaction id, so Google counts it once.
- Free plan, for good
- No card required
- Unlimited leads
Which plan: Connecting Google Ads and the Google tag work on every plan. Server conversions are on Launch and up. See pricing
What it does
Conversion actions made for you
One action per kind of conversion, such as a lead form or a booked call, created in the account that owns your conversions. No labels to copy.
Browser and server, counted once
The Google tag sends the conversion from the page, and our server sends it again through Google's Data Manager API with the same transaction id.
Every click id kept
gclid, gbraid and wbraid are stored on the lead, so a conversion still matches its click when cookies are gone.
Hashed contact details
Email and phone are normalised and hashed the way Google expects before they leave our server.
Campaign, ad group and ad on the lead
The Google tracking tags from the publish screen put the campaign, ad group and ad on every lead.
Connect Google Ads in 4 steps
No code. Everything happens in the funnel editor.
- 1
Connect Google Ads
In the funnel's Connect tab, sign in with Google and pick the ad account. Unfunnel finds the account that owns conversions.
- 2
Let Unfunnel set up the actions
It creates the conversion actions and fills in the tag id and labels. You can also paste an AW- id by hand.
- 3
Tag your ads
Copy the Google tracking tags from the publish screen into the ad's final URL suffix.
- 4
Publish and test
Open the funnel from the test link and check the conversion in Google Ads.
Built for paid ads
Leads tied to the ad
Every lead arrives with the ad that sent it, and the report shows where people stop.
Your own AI can build it
Connect Claude, ChatGPT or Codex and ask it to change the template for your business. On every plan.
Free to start
One live funnel on an Unfunnel link, unlimited leads, no card.
Questions
Does it work with YouTube ads?
Yes. YouTube campaigns run through Google Ads, so the same conversion actions and click ids apply.
Is this the same as enhanced conversions?
It does the same job: hashed email and phone sent with the conversion so Google can match it. Unfunnel sends them from the server, so a blocked tag does not lose them.
Will Google count the conversion twice?
No. The browser and server copies share one transaction id, and Google keeps one.
Can I use my own conversion actions?
Yes. Paste your AW- id and labels by hand in the Connect tab instead of letting Unfunnel create them.
Guides
- Tracking · 2 min readServer-side conversion tracking for Google AdsWhy Google Ads conversions go missing, what gclid, gbraid and wbraid are, and how to send conversions from your server with hashed contact details and one transaction id.Read the guide
- Tracking · 2 min readHow to track cost per lead by adCost per lead by ad tells you which creative to scale and which to cut. Here is how to tie every lead to its ad and work out true cost per lead, and cost per qualified lead.Read the guide
- Funnels · 3 min readWhat is a quiz funnel?A quiz funnel is a short series of tap questions between an ad and a lead form. Here is how one works, why it often beats a plain form, and what a good one asks.Read the guide
Templates that pair well
- Generate leadsRoofing quote funnel templatePhoto tiles for the job, an instant price range, then a phone number for the exact quote.See the template →
- Generate leadsSaaS demo booking funnel templateQualify by team size and spend, then book the demo on your calendar.See the template →
- Generate leadsHome valuation funnel template for real estate agentsHome details and condition photos, a comparables loader, agent follow-up.See the template →
More integrations
- Ad trackingMetaSend every lead, booking and funnel step to Meta from the browser and from the server, with one shared event id so Meta counts it once. Campaign, ad set and ad on every lead.How it works
- Ad trackingChatGPT AdsTrack leads and booked calls from ChatGPT Ads with the ChatGPT Ads pixel and, on Launch and up, its Conversions API, deduplicated, plus tags that file each lead under ChatGPT Ads.How it works
- Ad trackingTikTok AdsPut TikTok's campaign, ad group and ad on every lead with tracking tags from the publish screen, and keep the ttclid click id. See cost per lead by TikTok ad.How it works
- Ad trackingLinkedIn AdsPut LinkedIn's campaign group, campaign and creative on every lead with tracking tags from the publish screen, and keep the li_fat_id click id.How it works
- CRMGoHighLevelEnd your funnel on a GoHighLevel calendar with the lead's name, email and phone filled in, and send every lead and booking to GHL by webhook. White-label domains work too.How it works
- CalendarCalendlyPut your Calendly booking page inside your funnel. Name, email and phone are filled in, UTMs are passed along, and every booking is matched to its lead and ad.How it works
Connect Google Ads. Your next funnel is minutes away.
Start for freeStart free, no card needed
Paid plans start with a 7-day trial