Track TikTok ads leads by campaign and ad
Unfunnel ties every lead from a TikTok ad to its campaign, ad group and ad through the tracking tags on the publish screen, and keeps the ttclid click id on the lead. It does not fire the TikTok pixel or TikTok's Events API.
- Free plan, for good
- No card required
- Unlimited leads
Which plan: TikTok tracking tags and click ids work on every plan. See pricing
What it does
Campaign, ad group and ad on every lead
TikTok fills in the ids and names through its URL macros, and Unfunnel stores them on the lead.
The click id kept
ttclid is saved on the lead and sent in your webhooks, so your CRM can match it later.
Reports by ad
The Metrics page shows leads and drop-off by ad, TikTok included.
Connect TikTok Ads in 3 steps
No code. Everything happens in the funnel editor.
- 1
Publish your funnel
On an Unfunnel link or your own domain.
- 2
Copy the TikTok tags
The publish screen has a ready-made TikTok tracking string with TikTok's own macros.
- 3
Paste it into the ad
Add it to the end of the ad's destination URL in TikTok Ads Manager.
Built for paid ads
Leads tied to the ad
Every lead arrives with the ad that sent it, and the report shows where people stop.
Your own AI can build it
Connect Claude, ChatGPT or Codex and ask it to change the template for your business. On every plan.
Free to start
One live funnel on an Unfunnel link, unlimited leads, no card.
Questions
Does Unfunnel send conversions to TikTok?
Not yet. Unfunnel does not load the TikTok pixel or send TikTok Events API calls. Leads still carry the ttclid and the ad, so you can send them to TikTok from your CRM.
Can I see cost per lead by TikTok ad?
Unfunnel counts leads per ad. Divide by the spend TikTok shows for that ad to get cost per lead.
Do TikTok leads reach my CRM?
Yes, from the Launch plan, through a webhook, with the TikTok campaign, ad and ttclid included.
Guides
- Tracking · 2 min readHow to track cost per lead by adCost per lead by ad tells you which creative to scale and which to cut. Here is how to tie every lead to its ad and work out true cost per lead, and cost per qualified lead.Read the guide
- Funnels · 3 min readHow to build a quiz funnel for Meta adsA step by step plan for a quiz funnel that turns Meta ad clicks into leads: pick the result, write the questions, design for phones, track every step and launch.Read the guide
Templates that pair well
- Make online salesProduct recommendation quiz templateTaste and habit questions pick a product, then a first-order code by email and a button to the store.See the template →
- Build an email listPersonality quiz lead magnet templateA three question personality quiz that picks the chapter of the guide each reader needs.See the template →
More integrations
- Ad trackingMetaSend every lead, booking and funnel step to Meta from the browser and from the server, with one shared event id so Meta counts it once. Campaign, ad set and ad on every lead.How it works
- Ad trackingGoogle AdsConnect Google Ads with one sign-in. Unfunnel creates the conversion actions, adds the Google tag, keeps gclid, gbraid and wbraid on every lead, and sends conversions from the server too.How it works
- Ad trackingChatGPT AdsTrack leads and booked calls from ChatGPT Ads with the ChatGPT Ads pixel and, on Launch and up, its Conversions API, deduplicated, plus tags that file each lead under ChatGPT Ads.How it works
- Ad trackingLinkedIn AdsPut LinkedIn's campaign group, campaign and creative on every lead with tracking tags from the publish screen, and keep the li_fat_id click id.How it works
- CRMGoHighLevelEnd your funnel on a GoHighLevel calendar with the lead's name, email and phone filled in, and send every lead and booking to GHL by webhook. White-label domains work too.How it works
- CalendarCalendlyPut your Calendly booking page inside your funnel. Name, email and phone are filled in, UTMs are passed along, and every booking is matched to its lead and ad.How it works
Connect TikTok Ads. Your next funnel is minutes away.
Start for freeStart free, no card needed
Paid plans start with a 7-day trial