Track LinkedIn ads leads by campaign and creative

What it does

• Campaign group, campaign and creative

  LinkedIn fills in the ids through its URL macros, and Unfunnel stores them on each lead.

• The click id kept

  li_fat_id is saved on the lead and sent in your webhooks.

• Qualify before the call

  B2B templates ask team size and budget first, so sales only meets buyers.

Questions

Guides

• Leads · 2 min readHow to qualify leads before they book a sales callStop taking calls with people who cannot buy. Ask the right questions in your funnel, show the calendar only to good fits, and give everyone else a useful next step.Read the guide →
• Tracking · 2 min readHow to track cost per lead by adCost per lead by ad tells you which creative to scale and which to cut. Here is how to tie every lead to its ad and work out true cost per lead, and cost per qualified lead.Read the guide →

Templates that pair well

• Generate leadsSaaS demo booking funnel templateQualify by team size and spend, then book the demo on your calendar.See the template →
• Generate appointmentsB2B free offer funnel templateA free security check sold in the hero, a five question risk score, then a call.See the template →
• Build an email listWebinar registration funnel templateHost up front, three questions that shape the session, then the invite and a calendar link.See the template →

More integrations

• Ad trackingMetaSend every lead, booking and funnel step to Meta from the browser and from the server, with one shared event id so Meta counts it once. Campaign, ad set and ad on every lead.How it works →
• Ad trackingGoogle AdsConnect Google Ads with one sign-in. Unfunnel creates the conversion actions, adds the Google tag, keeps gclid, gbraid and wbraid on every lead, and sends conversions from the server too.How it works →
• Ad trackingChatGPT AdsTrack leads and booked calls from ChatGPT Ads with the ChatGPT Ads pixel and, on Launch and up, its Conversions API, deduplicated, plus tags that file each lead under ChatGPT Ads.How it works →
• Ad trackingTikTok AdsPut TikTok's campaign, ad group and ad on every lead with tracking tags from the publish screen, and keep the ttclid click id. See cost per lead by TikTok ad.How it works →
• CRMGoHighLevelEnd your funnel on a GoHighLevel calendar with the lead's name, email and phone filled in, and send every lead and booking to GHL by webhook. White-label domains work too.How it works →
• CalendarCalendlyPut your Calendly booking page inside your funnel. Name, email and phone are filled in, UTMs are passed along, and every booking is matched to its lead and ad.How it works →