Send funnel leads to Zapier
Unfunnel sends each new lead, finished funnel and booked call to a Zapier Catch Hook as one flat JSON object, with every answer, the ad that sent it and the click ids. From there a Zap can pass it to any app Zapier connects to.
- Free plan, for good
- No card required
- Unlimited leads
Which plan: Webhooks, Zapier included, are on Launch and up. See pricing
What it does
Three moments
New lead, funnel completed and call booked each have their own webhook, up to three URLs each.
Flat fields
Every answer by its own name, plus the campaign, ad, UTMs and click ids. Every key is always present, so you can map fields before the first lead arrives.
Signed
Each request carries an X-Unfunnel-Signature header, so you can check it came from Unfunnel.
Connect Zapier in 4 steps
No code. Everything happens in the funnel editor.
- 1
Make a Zap
Choose Webhooks by Zapier as the trigger, with Catch Hook.
- 2
Copy the hook URL
Zapier gives you a URL that starts with hooks.zapier.com.
- 3
Paste it into Unfunnel
In the funnel's settings, add it as a new lead webhook.
- 4
Send a test lead
Open the funnel from its test link with leads turned on, submit it, then map the fields in Zapier.
Built for paid ads
Leads tied to the ad
Every lead arrives with the ad that sent it, and the report shows where people stop.
Your own AI can build it
Connect Claude, ChatGPT or Codex and ask it to change the template for your business. On every plan.
Free to start
One live funnel on an Unfunnel link, unlimited leads, no card.
Questions
Does a test visit fire my Zap?
Only if you make the test link with leads turned on. Otherwise test leads stay in Unfunnel.
Can I send leads to Google Sheets?
Yes. Add a Google Sheets step to the Zap after the Catch Hook trigger.
Is there a Zapier app to install?
No app is needed. Zapier's built-in webhook trigger receives the leads.
Guides
- Leads · 2 min readHow to send funnel leads to your CRMSend every funnel lead to GoHighLevel, HubSpot, a Google Sheet or any CRM by webhook, with the answers, the ad that sent it and the click ids, and check it is really from you.Read the guide
- Tracking · 2 min readHow to track cost per lead by adCost per lead by ad tells you which creative to scale and which to cut. Here is how to tie every lead to its ad and work out true cost per lead, and cost per qualified lead.Read the guide
Templates that pair well
- Build an email listPersonality quiz lead magnet templateA three question personality quiz that picks the chapter of the guide each reader needs.See the template →
- Make online salesProduct recommendation quiz templateTaste and habit questions pick a product, then a first-order code by email and a button to the store.See the template →
- Source talentRecruiting application funnel templateA 60 second application with a pay preview and a hard qualifier. No resume required.See the template →
More integrations
- AutomationMakeSend every lead, finished funnel and booked call to a Make custom webhook, with every answer, the ad and the click ids as flat fields, signed so you can trust them.How it works
- Ad trackingMetaSend every lead, booking and funnel step to Meta from the browser and from the server, with one shared event id so Meta counts it once. Campaign, ad set and ad on every lead.How it works
- Ad trackingGoogle AdsConnect Google Ads with one sign-in. Unfunnel creates the conversion actions, adds the Google tag, keeps gclid, gbraid and wbraid on every lead, and sends conversions from the server too.How it works
- Ad trackingChatGPT AdsTrack leads and booked calls from ChatGPT Ads with the ChatGPT Ads pixel and, on Launch and up, its Conversions API, deduplicated, plus tags that file each lead under ChatGPT Ads.How it works
- Ad trackingTikTok AdsPut TikTok's campaign, ad group and ad on every lead with tracking tags from the publish screen, and keep the ttclid click id. See cost per lead by TikTok ad.How it works
- Ad trackingLinkedIn AdsPut LinkedIn's campaign group, campaign and creative on every lead with tracking tags from the publish screen, and keep the li_fat_id click id.How it works
Connect Zapier. Your next funnel is minutes away.
Start for freeStart free, no card needed
Paid plans start with a 7-day trial